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Five strategies for dealing with market volatility

Market uncertainty can be alarming, but it’s a normal part of any investor’s experience. When declines in the market push you past your comfort level, keep these core strategies in mind. They can help you stay focused on your goals, and the reasons you invested in the first place.

Understand market cycles

Knowing the four stages of a market cycle can help you maintain perspective during times of uncertainty.

Control your emotions

Feeling anxious about your investment performance? These principles can help you act rationally and make decisions that benefit you in the long run.

Avoid timing the market

Here’s why missing even a few of the best days in the market can impact your long-term success. 

Set your goals

Having clearly defined, goal-oriented priorities, and a plan for sticking to them, is the best path for investing success.

Take advantage of dollar cost averaging

It’s a simple long-term strategy and a great way to take advantage of dips in the market. Find out how it works.


Stay up to date on all the latest news impacting financial markets and the Canadian economy by signing up for weekly market highlights. For more information and resources, visit Market View and Resource Centre.

The information contained in this report was obtained from sources believed to be reliable; however, we cannot guarantee that it is accurate or complete and it should not be considered personal taxation advice. We are not tax advisors and we recommend that clients seek independent advice from a professional tax advisor on tax-related matters. Mutual funds are offered through Co-operators Financial Investment Services Inc. to Canadian residents except those in Quebec and the territories. Segregated funds and annuities are administered by Co-operators Life Insurance Company. Co-operators Life Insurance Company and Co-operators Financial Investment Services Inc. are committed to protecting the privacy, confidentiality, accuracy and security of the personal information that we collect, use, retain and disclose in the course of conducting our business. Please refer to our privacy policy for more information. Not all products are available in all provinces. Co-operators® is a registered trademark of The Co-operators Group Limited..

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