Co-operative Life Insurance Company becomes a national company following registration with the federal government and writes more than $6 million annually in life insurance just in Saskatchewan.
Co-operative Insurance Services moves to its current office on College Avenue in Regina, SK. A plaque unveiled at its opening reads:
"This building is dedicated to the belief that through co-operative ownership and control of economic institutions people may provide essential services for themselves with the greatest assurance of security and freedom."
Co-operative Insurance Services in Regina takes delivery of its first computer from IBM and begins computerized processing of new applications and renewals.
The Co-operators adds underinsured motorist coverage to Ontario automobile insurance policies. The coverage was extended to policyholders in other provinces in the following year. The Co-operators was the first insurance company to offer this coverage.
CI Management Group is renamed The Co-operators Group Limited.
The Co-operators adopts the 3Cs logo, which stands for "Canadian, Co-operative and Credit Union."
The Co-operators first television commercials are aired on the Atlantic Television network.
Photography courtesy of Roy Nicholls
The Co-operators purchases HB Group Insurance Management from Reed Stenhouse Limited following a three-year joint venture to market home and auto insurance to members of employee groups.
The popular Wiserider bicycle safety program is launched.
The Co-operators goes online. The first Internet presence consisted of rented space on Insurance Canada's website.
Photography courtesy of the Oakville Beaver
The Buckle-up Bears child car seat safety program is launched nationwide.